Yannis Giovanos

As Google retreats from its third-party cookie deprecation plans, the digital marketing industry is unfazed, advancing privacy-first alternatives. Brands, publishers, and adtech companies are confident that the future lies beyond cookies. At Novatiq, we agree: the end of tracking cookies is just the beginning of a better digital landscape. To dive deeper into these changes and what they mean for the industry, check out our latest Spotlight - [https://lnkd.in/gBVfjPZR] #brands #publishers #publishing #google #cookies #hashing

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Are you there to answer? 📞🤔 𝗛𝗔 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗟𝗖 is a marketing agency, which will help you grow faster than the market 📈🙂 📞 (𝟬𝟰𝟯) 𝟭𝟲𝟭𝟭𝟭𝟳 (𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽, 𝗩𝗶𝗯𝗲𝗿) 📧 𝗶𝗻𝗳𝗼@𝗵𝗮𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.𝗮𝗺 📍 45 Orbeli St ____________________________ #hamarketing #marketing #marketingservices #smmservices #smm #socialmediamarketing #research #analysis #strategy #branding #design

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Boosted efficiency: One product, two campaigns. $2,600 standard shopping, $500 pMAX. Result? 55% more ad budget spent in just a week! Discover John Moran's strategy. 🤑 https://lnkd.in/dN-ASN9p  #googleads #standardshopping #pmax

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Is AI a friend 😇 or an enemy 😈 of SEO content? On yesterday's SEO talk episode with Alexandra Tachalova and guests Irina Maltseva 🇺🇦, Valentina Turchetti, and Charlie Clark, we answered this and more, discussing how to create a winning content strategy in the era of AI. We are happy we could agree on: 🔶 The importance of adapting to changes in the SEO landscape. 🔶 How AI-summarized results affect SEO and organic traffic, particularly long-tail informational queries. 🔶 Focusing on bottom-of-the-funnel keywords (transactional queries) less likely to be impacted by AI summaries. 🔶 Prioritizing high-quality and helpful content. 🔶 Creating a content strategy based on understanding your target audience (needs, behaviors, and online activity). 🔶 Using AI as a tool without letting it control the process. You can still catch the recording through the link in the comments 👀👇 #SEO #MarketingStrategies #ContentStrategy #AIResults #OrganicTraffic #DigitalMarketing

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Google Ads recommendations are often not suitable for you, but you might not know what you can ignore. How to successfully leverage Google Ads automation, and when to just turn it off and ignore it. https://lnkd.in/dbbxMAsM

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The impact of algorithm updates and AI on SEO, and how to adapt to changes. Short from episode 23 "Gamification in Marketing: Key Insights and Strategies with Anton Sokolov" Watch the Full episode here 👉 https://lnkd.in/dDQvXNKd

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This article by Riccardo Mares for Oncrawl is very good and offers great insights about the auto tagging parameter of Merchant and its consequences for SEO: https://lnkd.in/dQ4YaQ83

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Here is a list of the best posts we read this week. 1. 18 things Andrei Zinkevich wish I could tell myself 18 years ago when I started in B2B marketing - https://lnkd.in/dHkw5FS3 2. Paid traffic doesn't stop at the click by Justin Rowe - https://lnkd.in/dtJ7Jd4c 3. Leaders should empower ownership of programs — not just specific job functions. Here's what Amanda Natividad mean - https://lnkd.in/dicsgVym 4. B2B Marketing: Present vs. Future. 3 Aspects by Stephan Wenger - https://lnkd.in/d6Gm-y8X 5. Do you know what does not work? Making assumptions off of one intent signal. Do you know what does?. by Jim Gilkey  - https://lnkd.in/dMN3yMUr 6. Want to win with Marketing? Here's a framework for constant improvement by Steffen Hedebrandt   - https://lnkd.in/dM_kGBuv What was your favorite post this week? Share in the comments. B2B Marketing: Present vs. Future Stephan Wenger #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe

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FYI, if you missed it because you were rightfully resting from #SEO during the weekend, you can see my previews for Search and SEO in 2025 below.

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In today's digital landscape, a company's online reputation is more crucial than ever, with positive reviews and testimonials acting as powerful magnets for new clients and brand loyalty. Conversely, unchecked negative feedback can derail sales and tarnish a brand's image. Effective online reputation management (ORM) involves strategic monitoring and influencing of a company’s online presence to address these challenges. How does your business ensure it maintains a stellar online reputation? Share your tips with us below! Read more in this article: https://bit.ly/45olBbJ #EUBusinessNews #OnlineReputation #BusinessManagement #DigitalLandscape

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It's done. And it ended on 4/19…? -> BREAKING : Google March 2024 core update rollout is now complete via Barry Schwartz Some thoughts about the completion of the March core update: *How in the world could Google NOT explain it ended a week ago? Seriously, did someone fall asleep at the wheel? *I feel terrible for site owners heavily impacted by the September HCU(X). Not one has recovered and most are down more. Some are down over 95%. Like the screenshot below of a site down 97%. Yes, 97%. *There is no way IMO that the HCU classifier was removed. Or it was, it was replaced by the next generation HCU classifier which is on steroids. Many of those sites impacted in September dropped heavily with the March core update. *Beyond that, there are some very interesting cases based on this core update. I will hopefully be sharing more about that in the coming weeks. There was a ton of movement with this update (outside of HCUX sites). Some massive surges and some huge drops. And across many verticals. *And finally, I can now stop my "Google Morning Google Land!" updates each day. At least for now. :) #google #seo

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Some Good News: Consob and Google Team Up to Block Scammy Ads in Italy With new digital filters, they plan to block those too-good-to-be-true ads before they even reach users. Consob is also calling on other platforms like Meta, X, and LinkedIn to jump in and help make online investing a safer space. Full article 🔗 https://lnkd.in/daTvBNUS Google Finance Magnates

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Discover the power of Google Ads Remarketing! Learn how to effectively target and convert potential leads who have previously visited your site. Expert insights on audience segmentation, campaign strategies, and maximising ROI. Should you be using it? Find out now! #googleadsremarketing #googleadsretargeting #learngoogleads #googleadstraining #googleads

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📈 𝙏𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙛𝙤𝙧 𝙗𝙚𝙩𝙩𝙚𝙧 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚?  It's the reason why i'm delighted to announce my new certification: Digital Marketing Growth Programme 2024 from Girls in Marketing! Delivered by Hostinger & Semrush As a 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲, this training has been a real asset in strengthening and updating my digital strategy skills. Evolving in the Digital Marketing and Public relations world for over12 years doesn't mean i should stop learning, moreover in a fast changing and developing environment . 🤗 Thanks to the Hostinger and SEMRush certifications, this program enabled me to consolidate key skills in digital strategy, including : Growth strategy, content optimization.. I enjoyed learning more about SEO with Rita Cidre from Semrush and got some aded value skills on content reporting with Rejoice Ojiaku 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗦𝗘𝗢: Optimizing content to attract qualified traffic. 𝗗𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Using insights to guide strategic decisions. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝗰𝗸𝗶𝗻𝗴: Implementing innovative techniques to accelerate growth. In today’s fast-paced digital landscape, continuous learning is key. 𝗧𝗵𝗶𝘀 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝘀 𝗺𝗲 𝘁𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗶𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀, 𝗲𝗻𝘀𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁 𝗶𝗻 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗺𝗮𝗿𝗸𝗲𝘁. Massive thanks to the team of Girls in Marketing and Olivia Mae Hanlon for this opportunity 💡 Would you like to optimize your digitalization strategy , online presence or boost your brand? Don't hesitate to contact me, I'm here to guide you! #DigitalMarketing #Certification #GrowthMarketing #Branding #Leadership #GirlsInMarketing #Hostinger #SEMRush

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